Designing a digital product is not just about creating something that looks attractive; it’s about building something that people find easy and enjoyable to use. User Interface (UI) and User Experience (UX) design focus on how a person interacts with an app, website, or software. The success of any digital product depends on how well it meets user needs and expectations. This is where user research and testing play a crucial role. They help designers understand real users, their behavior, and ...